Coastal Marketing and Development,
With the Photographer
Already on the Team
Founded by Alexis Noelle Galasso · Field work centered on the Channel Islands region
Tell me what you're working on, even if it's only half figured out.
Write to Alexis
Services and Pricing
Salt + Noelle is a conservation media studio and marketing consultancy for coastal brands and nonprofits.
Partnerships
Ongoing work on a quarterly commitment.
Strategic partnershipfrom $3,000/mo
Grants, donor communications, marketing, events, and the systems underneath them. Executive-level support from $5,500 a month.
Visual content partnershipfrom $3,500/mo
New photo and video made for your brand every month, plus a monthly strategy check-in. Digital usage rights included. More strategy support can be added on.
Assignments
A single shoot, campaign, or build with a defined scope.
On-location productionfrom $2,500
A two-person field team with redundant camera systems, from a single day to a multi-week residency, including full field days in remote locations without power or signal.
Project buildsfrom $1,500
Websites, stores, and campaigns priced by scope, built on platforms you own and can run without a developer.
Not sure which one fits? Send a few lines about the project and I'll point you to the right starting place.
Help me chooseRunning a conservation nonprofit? Ocean of Opportunity is my sliding-scale program for mission-aligned organizations.
Ask if you qualifyCase Study: The First Seven Months Building Sea Otter Savvy's Development Program
Sea Otter Savvy is a women-led, scientist-run 501(c)(3) and the only organization in the world solely dedicated to reducing human-caused disturbance to sea otters, with work featured by the BBC. I joined as Advising Director of Marketing & Development in March 2026, ten years into the organization's work, and took over the development side, from grant writing to building the platforms donors give through.
What else I built for the teamShow less
I also built the infrastructure the team runs on. The Bonfire Pro merch store and a nonprofit tech stack set up at no cost are live now. Individual and corporate memberships and a corporate partnership program, with offerings from private catamaran tours to sponsored research sites, are built and previewing on Bonfire ahead of a full launch alongside the new website. I produced the 10th anniversary fundraiser at Humble Sea Brewing end to end, from booking entertainment and coordinating the venue to running the silent auction. Speakers included National Geographic photographer Ralph Pace and artist Josie Iselin, and State Senator John Laird's office issued a proclamation.
$60KRenewed by the Wildlife Conservation Network's Sea Otter Fund, which aims to raise $40M for sea otter recovery
$250KLetter of intent I wrote to the California Ocean Protection Council and California Sea Grant, invited to full proposal
PlatinumCandid Seal of Transparency, earned from an unclaimed profile in nine weeks
65+Donors on the organization's first dedicated online and recurring giving platform, built with zero platform fees
Alexis has demonstrated a rare ability to bridge the gap between science and public engagement. She plays an important role in developing grant proposals, donor communications, brand marketing and other strategic materials that help communicate our mission and impact.
Working with Alexis Noelle Galasso
Our story
Before Salt + Noelle, I spent fifteen years in music, starting at the box office of Pittsburgh venues and ending at Universal Music Group, where I pitched everything from The Beatles to Sleep Token to streaming editors. The pitching pipeline I rebuilt there is still in use. In between, at Apple Music, I wrote for the official channels in Apple's tone and ghostwrote artist socials in theirs, Billie Eilish's included. Switching between the two is still the best training I've had for writing in a client's voice.
Keep readingShow less
Salt + Noelle started as a conservation storytelling project and grew to 122K+ readers in 190 countries on paid acquisition I ran myself, at CPCs as low as $0.04. Building that growth by hand is what turned it into a consultancy. I now run the same campaigns and systems for organizations working on the coast.
In the field I work under Admire from Afar™, my ethical field documentation method, and I hold one of three CAWS photography certifications awarded through Sea Otter Savvy. My work was selected for the Griffin Museum of Photography's Enduring Ground exhibition in 2026, out of more than 740 submissions.
Thirty-two services across four areas. Tap an area to see the full list.
Strategy & Leadership
- Marketing and content strategy
- Grant writing
- Donor communications
- Fundraising and sponsorship
- Board relations
- Brand partnerships
- Science communication
- DSP and editorial pitching
Content & Production
- Underwater photo and video
- Product photography
- 360° and livestream production
- Scientific documentation
- Copywriting and editorial
- Press placement
- Media licensing
- K-12 educational materials
Operations & Programs
- Memberships and monthly giving
- Event production and workshops
- Nonprofit compliance
- Project management
- Platform and cost audits
- SOPs and workflow design
- Release operations
- Merch and product lines
Builds & Systems
- Website design
- Ecommerce and print-on-demand
- Email setup and marketing
- Donation platforms
- Booking systems
- Digital ad campaigns
- SEO and analytics
- Social listening
Testimonials from Clients and Colleagues
Working with Salt + Noelle has been transformative for our organization. Alexis has helped us modernize systems, navigate new technologies, strengthen donor visibility, organize programs, and think more strategically about our growth and impact.
At UMe, Alexis completely overhauled and streamlined our priority pitching process with her systems knowledge and strategic thinking. She was instrumental in getting our organization up and running on Monday.com, Slack, and other workflow tools that transformed how we collaborated.
You can count on Alexis to get it done, do it right, and do it on time. Alexis was the example of what it meant to be a great marketing coordinator for the team. Her efforts in writing briefs, handling communication with label partners and artists, understanding the business, and being able to lead other marketing coordinators has set the standard.
Alexis is an asset to any team in any industry because she's that good. Her operational and problem solving skills make her an incredible fit for any team that's willing to dig deep and change process for the better.
I read every inquiry myself.
Email the studioButton not opening your email? Write to alexisnoelle@saltnoelle.com
Questions About Working With Salt + Noelle
How does pricing work?
Flat retainers and project rates, never hourly. Partnerships run on a quarterly commitment, then month to month, and assignments and builds are one-time projects. Scope and investment are set in writing before work begins.
Do you take fractional executive roles?
Yes, for the right organization. I step in as a fractional CMO, COO or CDO, or a combination of those, for smaller teams, and take contract or temporary roles embedded with a team, remote or on-site. Scope and terms are set case by case.
Can you take over grant writing?
Yes, as part of a strategic partnership, from letters of intent through full proposals and the reporting existing funders expect. I work with more than one organization, and each client's materials stay confidential. If another client is applying to the same funder, I'll tell you before we start.
Can you build websites and stores we can run ourselves?
Yes, whether you're starting from scratch or already have products and inventory. I build on platforms like Squarespace, Shopify and Bonfire, or as a fully custom build, and can connect the stock you already carry or set up print-on-demand through services like Printful and Prodigi. Everything runs on platforms you own, and support retainers are available if you'd rather hand off upkeep. For a live example, my own Shopify store is at shop.saltnoelle.com.
Do you offer nonprofit rates?
Sometimes, through Ocean of Opportunity. Spots are limited, so tell me about your project and I'll let you know if it fits.
Do you show client work?
Only when the client wants it shown. Sea Otter Savvy is public because I hold an advising role there.
Do you still take music industry work?
Yes, and the range is wide. On the release side, I handle rollout strategy and DSP pitching from my years at Universal Music Group, plus artist-voice social campaigns and social listening from Apple Music. Branding and artist development work are on the table too. On the live side, I started in box office and show operations at Pittsburgh venues, so I work with venues and tours on VIP experiences and show promotion.
Do you only work on the California coast?
No. Most of my field work is in the Channel Islands region, and I work with brands, tourism boards and organizations on any coast, on-site or remotely. Photo and video work can be a single assignment or a monthly partnership.
Who owns the photos and video?
Copyright stays with Alexis Noelle Galasso / Salt + Noelle, LLC on every project, whatever the usage. What you receive is a license. Retainers include digital usage for the length of the partnership, and anything already published can stay up after it ends. Assignments include two years of digital usage, renewable. Print and broadcast are licensed separately. Work-for-hire or full copyright transfer is available only by separate contract, priced accordingly.
Do you travel or work on-site for events and expeditions?
Yes. I run events on-site, from planning through the day itself and the report afterward, and take on multi-day field expeditions, including remote locations. Longer shoots and expeditions are subject to availability, so reach out as early as you can. Content shoots come with a two-person field team at one rate, and travel is built into your project quote as one flat number, with no receipts or line items to track.
How do you work around wildlife?
Every shoot follows Admire from Afar™, my field method built around avoiding disturbance. I work mostly at 600mm and longer, keep my distance, never bait or call animals in, and back off if an animal reacts to my presence.
How do I start?
Email me with your organization, what you need and your timeline, and we'll set up a free first call from there. Every inquiry stays an inquiry until scope and terms are signed, and I take on work based on fit, so if I'm not the right match I'll tell you and point you somewhere better.