Alexis Noelle Galasso

Summary

15+ years in global marketing operations across entertainment and conservation, from managing catalog releases for The Beatles at Universal Music Group to building a 122,000-reader conservation platform from scratch. Optimized supply chain and oversaw 3,500+ editorial pitches across UMG's catalog and distributed labels, including Nirvana, Sleep Token, and Olivia Dean. Built campaign infrastructure and affiliate management systems at Apple Music, supporting artist marketing for 50M+ subscribers.

Launched Salt + Noelle as a conservation media studio and consultancy. Produce wildlife photography and storytelling content for tourism boards and coastal brands. Lead marketing, development, and growth strategy for Sea Otter Savvy, the only organization in the world solely dedicated to reducing human-caused disturbance to sea otters.

Experience

Founder & Brand Director

Salt + Noelle | Channel Islands Harbor, California | November 2024 - Present

  • Founded conservation media studio producing wildlife photography, video, and long-form storytelling for tourism boards, conservation organizations, and coastal brands
  • Built audience of 122,000+ readers across 190 countries and 22,000+ social followers through original conservation content
  • Developed Admire from Afar™ ethical documentation methodology establishing new standards for wildlife media production
  • Connect conservation nonprofits with entertainment industry partners for artist collaborations, live activations, and public awareness initiatives
  • Manage multi-platform digital advertising campaigns achieving CPCs as low as $0.04 across Facebook, Google, Instagram, TikTok, and Reddit
  • Provide fractional marketing leadership, strategic planning, and revenue consulting for mission-driven organizations, spanning consumer strategy, fundraising infrastructure, grant writing, ecommerce, and organizational development
  • Operate from dockside studio at Channel Islands Harbor providing daily access to coastal wildlife and marine ecosystems

Advising Director of Marketing & Development

Sea Otter Savvy 501(c)(3) | Moss Landing, California | March 2026 - Present

  • Lead marketing, development, and growth strategy for a women-led, scientist-run 501(c)(3) and the only organization in the world solely dedicated to reducing human-caused disturbance to sea otters
  • Build fundraising and donor infrastructure from the ground up, including grant pipeline development, ecommerce strategy, and recurring giving platforms
  • Support field research operations including range-wide sea otter census surveys, assisting senior scientist staff with spotting and equipment
  • Lead nonprofit compliance and transparency efforts, advancing the organization's Candid.org profile from unclaimed to Platinum seal
  • Research and develop strategic partnerships across hospitality, optics, conservation, and outdoor recreation sectors, designing branded outreach packages for prospective partners
  • Expand CAWS (Certified Wildlife Steward) certification into new partner categories to broaden ethical wildlife viewing standards across industries
  • Plan and produce fundraising events including silent auctions, entertainment booking, and venue coordination
  • Design educational program materials and digital engagement tools for K-12 school visits
  • Lead marketing communications strategy including editorial calendar, distribution networks, and radio outreach

Associate Director, Label Operations

Universal Music Group | Santa Monica, California | June 2021 - June 2025

  • Led global digital release operations and cross-functional systems for UMG's catalog and distributed labels, reporting to the SVP of Commerce
  • Managed 3,500+ editorial pitches and catalog campaigns while overseeing digital delivery for 1,275+ releases across major artists including The Beatles, Nirvana, Sleep Token, and Olivia Dean
  • Oversaw catalog commerce operations for Spinefarm Records and international artists without US frontline labels
  • Built workflow systems reducing delivery timelines by 50% and eliminating 95% of metadata errors
  • Created Monday.com project management infrastructure and SharePoint documentation systems adopted globally as operational backbone for label operations
  • Established Universal Music catalog activity calendar coordinating A&R, marketing, and release planning across all labels
  • Tracked releases throughout supply chain across multiple proprietary UMG systems, managing XML review, delivery QC, catalog migrations, and Apple Motion artwork deployment through final partner delivery
  • Owned affiliate program implementation and revenue reporting across all digital properties, ensuring marketing adoption of Partnerize tokens
  • Provided operational support for DSP partnerships across Spotify, Apple Music, Amazon Music, Pandora, Tidal, and YouTube Music, coordinating release delivery, editorial pitching, and listening sessions to support the commerce team's DSP relationship leads
  • Reinvented Catalog Hit List process, transforming unused Excel workflow into living asset hub through interconnected Monday.com boards and SharePoint infrastructure, enabling metadata review, post-launch placement monitoring, and centralized editorial pitching

Manager, Label Operations

Universal Music Group | Santa Monica, California | January 2019 - June 2021

  • Built foundational digital release operations systems and DSP relationship frameworks reporting to the SVP of Commerce
  • Managed catalog and frontline release coordination, metadata workflows, and editorial pitching infrastructure
  • Established Monday.com project management systems and cross-label operational processes that scaled globally
  • Promoted to Associate Director in June 2021 as scope expanded to global operations leadership

Apple Music Marketing Coordinator

Apple, Inc. | Los Angeles, California | March 2018 - December 2018

  • Served as second to Apple Music's Marketing Lead, supporting global artist campaigns and label executive relationships across editorial, social, affiliate, and creative strategy
  • Developed branded assets for campaign rollouts and supported Up Next program launches for Bad Bunny, Billie Eilish, Juice WRLD, Bazzi, and Greta Van Fleet
  • Wrote social copy for Apple Music's official channels and created artist-voice content for artist teams under Apple's marcom guidelines
  • Managed affiliate relationships with artists and management through Partnerize, including onboarding, token assignment, and performance reporting
  • Launched sentiment tracking program across Apple Music and Apple Support social channels, using social listening tools to measure real-time audience response and enable data-driven campaign adjustments

Creative

Apple, Inc. | Pittsburgh, Pennsylvania | September 2014 - March 2018

  • Led community education programs teaching photography, videography, and coding to thousands of participants across all skill levels
  • Served as Apple Camp Lead, designing curriculum and facilitating hands-on creative workshops including photo and video walks with community members
  • Trained store employees through in-store sessions and out-of-store Core programs on technical product features, sales strategies, and creative software
  • Provided B2B and individual client consultations on creative solutions using Apple's hardware and software ecosystem

Education

Point Park University Bachelor of Science, Sports, Arts & Entertainment Management

Awards

Selected Artist: Enduring Ground: America's National Parks (January 2026) Griffin Museum of Photography. Work selected for an online exhibition showcasing 56 photographers documenting America's National Parks. Juried selection from 740+ submissions.

Certificates

Certified Wildlife Steward (CAWS) (February 2026) Sea Otter Savvy. One of three photography certifications awarded globally for ethical wildlife documentation in coastal and marine environments.

Volunteering

  • IWRC (2026 - Present): Media projects volunteer and Walk for Wildlife fundraising committee member; photo rights documentation, video platform migration, and virtual event planning for World Wildlife Day 2027
  • Pro bono mentorship (2019 - Present): Emerging music industry professionals, including label headquarters campus tours for students
  • REVERB (2013): Environmental action volunteer supporting sustainability initiatives at concerts and festivals
  • Bonnaroo Music and Arts Festival (2013 - 2014): C'roo Supervisor managing volunteer crew and coordinating logistics for 90,000+ attendees; VIP festival operations volunteer first year
  • Keep a Breast Foundation (2013): Awareness campaign volunteer at Vans Warped Tour festival tent shows
  • Pittsburgh community restoration (2014 - 2016): Park beautification, trail cleanup, and ASPCA facility renovation across underserved areas

Core Skills

Strategic Partnerships, Conservation Communications, Science Communications, Wildlife Photography, Ethical Field Documentation, Visual Storytelling, Conservation Storytelling, Fundraising, Grant Writing, Donor Communications, Corporate Sponsorship, Nonprofit Strategy, Nonprofit Compliance, Organizational Development, Event Production, Revenue Development, Brand Strategy, Content Strategy, Digital Marketing, Campaign Management, Social Media Marketing, SEO, Ecommerce Operations, Media Production, Community Education, Project Management, Workflow Optimization, Strategic Planning, Artist Relations, Affiliate Marketing, Editorial Pitching

Professional Memberships

  • Professional Photographers of America (PPA)
  • North American Nature Photography Association (NANPA)

Contact

Email: alexisnoelle@saltnoelle.com

LinkedIn: https://www.linkedin.com/in/alexisgalasso/

Website: https://saltnoelle.com/